I'm a strategic executive who believes great brands are built on authentic stories that connect with people and strengthen communities.

Over the past 15 years, I've had the privilege of leading strategy for some of the Pacific Northwest's most influential organizations. (LinkedIn profile.)

As Vice President of Brand & Strategic Partnerships at Oregonian Media Group, I guided the region's largest news organization through digital transformation while launching the "Here is Oregon" platform, increasing digital revenue while showcasing what makes our corner of the world special.

What drives me is the intersection of business growth and community impact.

During my time as Vice President of Strategic Communications at Portland Business Alliance, I led efforts that generated over 50 million monthly media impressions while positioning regional business leaders as thought leaders.

When Portland faced reputation challenges, I co-chaired the Mayor's Reputation, Recovery & Rebranding Action Table, helping craft the narrative that supported our city's economic recovery.

I've built my career on the belief that complex ideas become powerful when transformed into compelling stories. Whether I'm helping executives establish thought leadership, managing crisis communications, or developing brand partnerships across healthcare, technology and tourism sectors, I focus on creating narratives that resonate authentically with diverse audiences.

Leading teams of up to 20 professionals has taught me that the best strategies emerge from collaboration and trust. I've consistently exceeded industry benchmarks, growing digital engagement year over year, because I believe in empowering talented people to do their best work.

My approach to strategy is rooted in understanding that strong brands and healthy economies go hand in hand. The 115+ partnerships I've orchestrated across sectors weren't just business relationships—they were investments in regional prosperity and community vitality.

Currently pursuing my Emerging COO certificate at Stanford Graduate School of Business, I'm passionate about the evolving landscape where traditional media, digital innovation and authentic storytelling converge. I recently served on the Oregon Business & Industry board and remain deeply involved in community leadership because I believe business success and community strength are inseparable.

When I'm not crafting communications strategies or mentoring emerging leaders, you'll find me exploring the Pacific Northwest's trails and coastline. These are the same landscapes that first inspired my love of storytelling back on that rural Oregon farm where my career began.

I'm always excited to connect with fellow leaders who understand that the best business outcomes happen when we lead with purpose and authenticity.

Contact me here.